Legacy isn’t what you inherit.
It’s what you keep building.
Legacy, Inspiration, and Impact
A future-forward brand created by Tracy McWilliams, The Legacy brings together the people who've built something meant to last — and asks them how they did it. Through conversation, small private gatherings, and one event a year, it's a place for entrepreneurs to learn directly from those who came before them.
Ways to Take Part
Read, Listen, Gather, Learn
Reflective, story-led essays by Tracy on building, backing and passing on what lasts. New every week on Substack.
The Weekly Essays
Visionaries, luminaries, and innovators, in conversation about the how and why behind exceptional work — what inspired them, where they see their impact, and the legacy they're building as they continue toward it.
The Interview Series
Small, invitation-only gatherings for visionaries who've shaped their companies, families, and brands — different paths, one shared purpose.
The Private Dinner Series
Once a year, entrepreneurs gather to learn directly from the visionaries who came before them.
The Annual Event
Small, invitation-only gatherings for visionaries who've shaped their companies, families, and brands. Different paths, one shared purpose.
The Legacy Courses
Coming Soon
Join the Waitlist
Every Conversation Starts Here
What inspired them?
Where do they see their impact?
What legacy are they building?
FOUNDER
Tracy A. McWilliams
FOURTH-GENERATION ENTREPRENEUR · INVESTOR · FOUNDER
Tracy's great-grandmother came to Los Angeles from Europe as a widow with many children and opened markets downtown. Every generation since has built something.
Tracy has been an investment banker, a venture investor, a family-office principal and a founder. The Legacy is where she shares what she has learned from all of those seats, and invites others to share theirs.
ABOUT THE LEGACY
From the Essays
Recent Writing
Family Legacy
The questions isn’t whether an opportunity is available; it is whether it is appropriate for your family.
Capital
How I separate real innovation from excitement.
Founders
Market shifts, ideas evolve. The founder is the constant.
All Essays on Substack